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Industries / Agencies

Built for Agencies

AEO for agencies: connect client reporting to website work

AEO for agencies connects client-brand visibility in AI answers with evidence, reporting, and proposed website changes. AEO Pal, the AEO & GEO platform, supports daily Live Capture, white-label Client Reports on Agency and Enterprise, and Fix Queue on every plan so teams can explain findings and decide what to publish.

The buyer question

What should an agency measure for its clients?

An agency needs a defensible answer when a client asks whether buyers can find the brand in AI search. Start with the client’s actual service, product, audience, and target location. A category recommendation and a question about using the client’s product are different prompts, so they should lead to different investigations.

Keep the observation and the deliverable connected. A captured answer explains what the engine returned. A cited URL explains which source was credited. A report communicates the findings, while a proposed page change defines the work the agency can review with its client. None of those steps should be substituted for the others.

Illustrative buyer prompts

What questions might buyers ask AI?

These fictional prompts and answer excerpts illustrate questions to investigate. They are not captured results or customer evidence.

Illustrative example · Fieldnote

Fictional brand · fieldnote.example

Which scheduling tools suit a small service business in Austin?

Illustrative answer excerpt

A fictional answer shortlists Fieldnote alongside other options and points to directory.example for a category overview.

What to inspect: Check the client’s mention, citation, and location context separately before discussing category visibility.

A source map to investigate

Which source types should your team inspect?

Client-owned pages

Inspect service pages, product guides, FAQs, and comparison pages for the question being asked. These are the pages the agency can review and improve through an approved client-site workflow.

Directories and review pages

Use Source Map to inspect cited third-party URLs. Citation Gaps can show sources where competitors appear and the client does not; the finding is a reason to investigate, not an automatic outreach task.

Communities and publications

Agency and Enterprise include Community & Press Sources for cited threads, transcripts, publications, and journalists. Read the actual material before choosing a client-facing explanation or content brief.

Three practical use cases

How can your team use AEO Pal?

Agency and Enterprise

Build an evidence-backed client report

Combine daily captured answers with Client Reports, including white-label PDF or CSV reporting and client-view permissions. Explain mentions, citations, and sentiment as distinct observations. Agency covers five brands, each with its own selected location, so the report can keep the relevant client context attached to its findings.

Agency and Enterprise

Investigate crawler access issues

Use AI Bot Monitor to inspect AI crawler requests and errors such as 403, 429, and 503. Pair the finding with AEO Audit’s page-level access and structural checks. Explain what the team observed before attributing a visibility issue to blocked crawling or choosing a proposed technical fix.

All plans

Connect findings to a client-site task

Use Fix Queue to review proposed direct-answer blocks, schema, headings, or content updates. Content Studio follows Brand Rules when creating or rewriting material. Agree on the client’s publishing approach: approve individual fixes or authorize auto-publishing through native WordPress, Shopify, or Webflow connections.

Locations and plan fit

Which tracking scope fits your brands?

Every plan supports one country, state, or city per brand. On Agency, each of the five brands can have its own location. Tracking several locations or ZIP codes for the same brand requires Enterprise Local Tracking.

Agency adds Client Reports, AI Bot Monitor, Tone Analysis, and Community & Press Sources. Enterprise supports unlimited brands and broader tracking and security requirements; the core monitoring and fix workflow is available on every plan.

AEO Pal brands and engine coverage by plan
PlanBrandsEngines
Starter1 brandChatGPT, Perplexity, Copilot, Gemini
Agency5 brands, each with its own locationChatGPT, Perplexity, Copilot, Gemini
EnterpriseUnlimited brandsChatGPT, Perplexity, Copilot, Gemini, Google AI Overviews, Google AI Mode, Grok, Claude

Compare response allowances, features, and billing on the AEO Pal pricing page.

Connect the next step

How do you turn a client finding into the next deliverable?

Review the saved answer before writing the brief. If the issue is an unlinked brand mention, inspect Ghost Citations and the source context. If an answer about the client cites competitor content, inspect Answer Hijack Alerts and the corresponding first-party guide.

Use the relevant finding to define a website task the client can evaluate. Publishing a better answer or corrected information changes the client’s own pages; it does not give the agency control over an AI engine’s recommendations or a third-party publisher.

FAQ

Agencies questions

AEO Pal adds daily captured-answer evidence, citation analysis, page audits, and proposed website fixes to client work. Agency and Enterprise also include white-label Client Reports and AI Bot Monitor. The agency can explain what was observed and what it proposes to change without promising that a website update will control an AI engine’s answer.

Yes. Agency supports five brands, each with one selected country, state, or city. That lets separate client brands use different locations. Tracking multiple locations or ZIP codes for the same brand requires Enterprise Local Tracking. Keep that distinction explicit when agreeing the scope of a client’s AI visibility report.

Yes. Fix Queue supports individual approval as well as authorized auto-publishing on every plan. The agency should choose the publishing approach agreed for the connected client website. Publish Connectors support native WordPress, Shopify, and Webflow integrations, while Content Studio follows Brand Rules when creating or rewriting the proposed content.

Live Capture stores the full answer, chat history, citations, and brand and competitor mentions in Answer Archive. Agencies can inspect that evidence when explaining a finding. Client Reports on Agency and Enterprise adds white-label PDF and CSV reporting with client-view permissions; a summarized visibility finding should still be interpreted in its prompt and source context.

Start with your brand’s buyer questions.

Inspect what AI says, follow the sources, and choose the website changes to publish.

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